Posted by: chiapei13 | June 4, 2008

Less is Good

This post talks about sustainable packaging.

In the past, I would pay a slight premium if some items have pretty packagings. It is a marketing strategy to make packagings as attractive as possible. For example, if you noticed, some premium price chocolates have pretty boxes. Once you opened it, there’s a bubble wrap, then you’ll see individual packed chocolates, there’s paper at the base, aluminium wrappings, etc… So yeah, there’s layers and layers to get to one particular item. But what happens to those wrappings? It goes straight into the bins.

 

Corporations spend lots of money to decorate their products, while in fact they could reduce cost by reducing on packagings (economic), save natural resources (environment), reduce the likelihood of littering in the society (social) and customers pays less for the same good because of the reduced cost. Sums up you’ve covered the 3 pillars of sustainability.  

That is why after I’ve learned about this, I tend to take into consideration on how I can save & at the same time contribute to the eco-system on my shopping trips.

 


Responses

  1. i think they should even have a law against coming out with so much kind of chocolates! not only are they polluting the environment, they are making people obese which could lead to further social problems like health.


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