There are some companies who benefited from being sustainable, eg. increased profits, save cost, better brand equity, etc.

So if that market is seems profitable, why aren’t other companies heading the same direction too? It is evident that increasingly more companies striving for sustainable development. But many other companies however, do not want to change mainly because the cost outweighs the benefits.

Many consumers are aware that presently in the market, there are brands who are becoming Green. Yes, we know that we do want to create a better place by being more environmentally friendly and buying green products, but the idea of purchasing at a premium cost for the long-term, does not fulfil the idea of sustainability.

So, the question here is: “Is there a business case for corporate sustainability?” Let me know what do you think.

The World Business Council for Sustainable Development (WBCSD) presents a short clip on the business case on sustainable livelihood. This clip highlights the sustainable development of developing countries, especially focusing on social and economic sustainability, due to the large proportion of people still living in poverty. It also talks about the existence of a business case of sustainability in big corporations, like Daimler-Chrysler (Mercedez Benz), and BP.